Shari Brown's Younique Online Party Group TIPS

ONLINE GROUP PARTIESThis information comes from two awesome TOP sellers: Shari Brown and Holli Brown (not related). 

HOW to SET UP YOUR PARTY:
1. Go to YOUR website (if you are on another presenter's website the part will be creating under them). 

2. Click on "MY OFFICE"

3. Click on "Schedule New Parties"

4. Fill in the host name- it will find them on Facebook as long as your friends with them. If it's a stranger add them as a fb friend first then make them a party.

5. Change the name of your party to something like, "Suzie's AMAZING 3D MASCARA Online Party".  Add a welcome message.  Something fun and upbeat!  My last one said:
"Let 2014 be the year you leave behind eyelash extensions and false lashes for a "mascara" that creates amazing lengths! Msg me for more photos and video demos to see if our 3D Fiber Lash Mascara is the stuff you've been dreaming of!"

6. Click on the length of the party.  I always do 10 days.

7. Click "save my party".

8. Younique will send both you and the new host an email.  In the email will be a link to their party.  You can also find the link by going to your "parties" and clicking on their new party and highlighting the URL at the top of your browser. 

9. Go onto FB and create a GROUP for them. (if you aren't sure how- watch the tutorial listed at the top of the page). Don't create an event.  Groups make it so more people are likely to see your posts versus an Event.  Not EVERYONE will see all your posts- but more people will.   I always choose the same lil icon so when I pull up my list of groups I know exactly which are my hosting groups.

10. Name your parties all something similar.  Use "online" and "3D Mascara"  People don't yet know the name  Younique and "lashes" makes it sounds like it's fake lashes- which they are not. 

11. Make the party "CLOSED"  so that every post isn't bombarding my regular FB friends. It's not a big deal if you only have one party going, but when you get several going at once, you're friends will go nuts if they are seeing 15 posts a day! Go to the top right of the page, click on the little cog icon, then Edit Group Settings.

HOW TO WORK  YOUR ONLINE PARTY:
Okay- now it's time to get your party all ready for your guests.  I suggest adding several posts before you have the hostess invite people.

1. PIN THIS (or something similar) TO THE TOP OF YOUR FACEBOOK GROUP:
Welcome to Carolyn's Magic 3D Lash Mascara Party!!  This party is 100% online so get comfy in your pj's in your own home and join us for some fun games and chances to win some awesome prizes.  Feel free to browse the party posts and ask questions. We're so excited to share with you this Awesome new products: Younique 3D Fiber Lashes!!  Goes on like mascara but increases the length and thickness of your own natural lashes.  No extensions, fake lashes, glue, or latisse!  Check out the great photos and videos below.   Win EXTRA products by earning points!!  One of the easiest ways to earn points is to like my facebook page: Younique with Michelle Bell.  You will also get 1 point for each person you personally add to the group.  Prizes will be mailed out at the end of the party! 
Here's an exact quote of what Shari wrote on a recent party:WELCOME toKristin's 3D Mascara Party! This party is 100% online so feel free to shop from the comfort of your own home! 

Younique is home to the #1 selling 3D Fiber Mascara. These are NOT fake lashes, although they can look that way. It is mascara and 100% natural fibers made from green tea. Safe for contact lens wearers and water-resistant, yet it removes easily with soap and water. Lashes increase by 300% and I AM NOT KIDDING! I spent over 10 years behind a cosmetic counter and I have NEVER seen anything like this. Please feel free to ask me any questions.

Here are some pictures of my lashes...top lashes are bare, middle lashes have on a $24 department store mascara, and bottom lashes have on one coat of Younique 3D Fiber Mascara. $29 for a 2 month supply. 

Click HERE to shop Kristin's party...https://www.youniqueproducts.com/ShariBrown/party/33953/view

(doing points is totally optional but may be a good way to encourage more participation). 

HOW TO PIN A POST IN A GROUP
To pin a post, hover your cursor over the top right corner of the post and you'll see an arrow appear that is a drop down menu. Click "pin post". Keep it pinned for the first 3 days and then you can unpin it. But GET ALL OF THIS DONE BEFORE you have your hostess invite her people. Think of it like getting your house ready for your guests to arrive. You want to have all of the tidying up done before they get there.

2. MAKE IT LOOK NICE
Make sure you get a nice, professional looking banner up at the top of your group page, you type out your welcome post and use an eyelash pic, and pin that to the top of the party. Always include a picture with every post! I think the best lash pictures compare the customer's old favorite mascara look to her NEW favorite mascara look. Pictures of bare lashes vs. 3D Mascara lashes don't tell the same story. People want to see what the lashes used to look like when they were all made up, and what they look like NOW!

3.  INVITE
Have your hostess invite all of their FB friends. 100 people is the recommended minimum but you want more than that! I coach my hostesses and tell them exactly this, "My most successful parties have between 200-400 guests and the hostess comments on posts, tags friends she thinks would love the 3D Mascara, and posts before and after pics of her lashes. The more active you are in the group, the more active your party will be, and the more rewards you will earn." The hostess can then post a welcome message to her friends. ** If your hostess hasn't tried the lashes yet, WAIT ON THE PARTY!!! ** Do not waste a party on a hostess that hasn't fallen in love with the mascara yet! Tell her that you are thrilled that she wants to host, but she will earn so much more in rewards if she can speak from experience and post pictures of her own lashes. That is when my parties explode, when the hostess posts her own lash pics!

4. HIGHLIGHT THE MASCARA FOR THE FIRST SIX DAYS
At this point you're probably thinking, "Shari, we sell more than just mascara. Why would I call it a mascara party?" That's because in my parties I ONLY SELL MASCARA! That's it. At least for the first 6 days or so. Depending on the crowd and the flow of the party's questions and response, I have had parties where I have only talked about mascara until the last day! Here's why...there are LOTS of cosmetic companies out there, and I've worked for most of them. If you post about a different product every day, even if those products are FANTASTIC (which they are!), your busy customer is only paying half attention and she sees makeup in her newsfeed. In her mind, her friend Mary is having a makeup party. She doesn't need makeup, she likes what she's using. You've just lost a customer. ~faints~ But here's what happens when you only post lash pictures... the first day this customer gets a notification that she is in a group called "Mary's AMAZING 3D MASCARA Online Party!". She thinks, "Who on EARTH has a mascara party?? It must be special." Then she sees an eyelash before/after pic. Wow. She's intrigued. Then she sees another...next day she sees another. Now she's got to check this out so she asks a question. Now she's engaged and you're talking back and forth and every time you chat, and your hostess chats, all of the 300 members of the group are getting notifications. Even the busiest person will understand what it is you're selling if you keep your message simple and just focus on the 3D Mascara. And no matter how happy a woman is with her makeup, we ALL want longer lashs! In almost every party, after the ladies have ordered, received, and loved their 3D Mascara, I always get this question..."What's next?" They want to know what's my next recommendation. Personally, I go to Glorious Face & Eye Primer and Awake, because they are my next faves. In many cases, my hostess asks to start a second party so we can now cover the rest of the line! #winning Just make sure you go back through EVERY POST and swap out the new link for the old link!

5. POST EVERY DAY
Make sure you're posting 2-3 times a day in the group.  This is REALLY important!!! Maybe post once in the morning and once in the evening.  Always post the party link any time you post a pic so that it's easy for people to understand how to order and they don't have to go searching for the link. I usually space down a few times to keep the party link separate and I make it very clear for people,

"Click HERE to shop Mary's party... < leave a space so your link will work properly! (insert party link here)"

6. DON'T DELETE THE GROUP RIGHT AWAY
I like to keep the Groups around even after the parties are over because 1 or 2 times a month I post the monthly specials or new product info. I figure these are people that I wouldn't have access to otherwise, so I don't like to let them go. It's also a great place to offer a free pigment or lipgloss in exchange for hosting a party down the road, and the Presenter opportunity!

The biggest thing is DON'T give up.  You will have parties that are a bust.  So much depends on your host.  Get your host excited and on board and your parties will more succesful!  Make sure you host MORE than one party at a time.  Shari hosts 10-15 parties at the same time.  If that's more than you want to do, find 3-5 friends to host parties for you.  The key is PARTIES WORK!    They work for sales, finding more hosts, and recruiting! 

HERE'S an example of what you can email/msg your friends to invite them to host:

"Hi Zora!
Thank you so much for your order earlier this month.  I'm so glad to hear that you love the 3D lashes!

Now that you've tried some of our products, I wanted to invite you to host an online party.  It's super simple- we can set it up on facebook or you can share via email.  You just tell your friends about your personal experience with the products and I share photos and videos.  You can get up to $200 in free products and 1/2 price items as well.  Crazy awesome!!

There's really nothing to lose in hosting an online party! The party can last up to 10 days and all your friends will purchase through a link so you don't have to worry about having to clean up your house or having to distribute products afterward.  It's a great way to share one of your new favorite products with other women and moms that would love it too.

Host in JANUARY and get a free eyeshadow pigment of your choice!  Just email or call and I'll get it all set up for you ;)  Thanks!"